The identity was built around the studio's name, with a mark drawn directly from the sea urchin, its spines echoing the fine needles used in treatment. This extended into a full set of brand guidelines covering typography, colour and pattern, alongside wireframes, a site map and a digital style guide to carry the
identity into the website build.
The founder's background informed the tone throughout: considered and refined, but warm rather than clinical, reflecting a holistic approach to treatment.