ecommerce platform.
For the brand's spring summer 2023 streetwear campaign, "For The Outsider," the brief was to design
a title treatment for static and video content, built within the brand's typographic guidelines of Knockout
and Monument Extended. The design focused on contrast and simplicity, sitting naturally alongside
existing content.
This was then developed into a short speculative Digital Editorial Plan, exploring how the campaign could adapt across further touchpoints, from social through to print and out of home.