For the brand's spring 2022 "Harmony" collection, the brief was to design an Instagram story for the brand's own channels, as well as a window display concept to extend the campaign into physical retail. Using photography from the Harmony shoot and the brand's typeface, Tenor Sans, two directions were developed for the Instagram story.
The first took a more graphic approach, built around frame based illustrations inspired by illuminated manuscripts, playing on the collection's themes of tranquility and stillness. The second was more editorial
and product focused, exploring how a brand's social channels can carry the feel of a magazine rather than a straightforward feed.
The window display concept was supported by a critical path, outlining how the display would be delivered in time for launch.